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Out Goes the S40 and V50, In Comes the Volvo V40...Again

Volvo enthusiasts are probably aware that the Swedish automaker discontinued its S40 sedan and V50 wagon after the 2011 model year. As sad as the good-byes were, Secor Volvo has moved on and is looking forward to the arrival of other new Volvo models over the next few years.

NHTSA Shows Volvo S60 Has Your Safety In Mind

Out of all the new vehicles rolling off the production line for 2012, the 2012 Volvo S60 is one of only a few to be awarded a five-star rating from the National Highway Traffic Safety Association (NHTSA). Now, we say the S60 was awarded...but it's really you, the consumer, reaping the benefits. What are those benefits? Optimum safety and peace of mind.

Volvo V60 Plug-In Hybrid Combines the Best of Many Worlds

Secor Volvo thinks most consumers would agree in saying that when it comes to purchasing a new vehicle, the more options the better. This phenomenon is largely true because people are different. Plain and simple. The needs of one consumer vary vastly from those of another. Keeping this idea in mind, the ingenious auto crafters at Volvo have come up with a highly-advanced model that offers three completely different driving options in one beautifully-designed body: the Volvo V60 Plug-In Hybrid.

Volvo Implements Plan to Improve Technology

Volvo has recently announced a business plan aimed at taking a significant percentage of the luxury auto market. They're redefining everything - from their target audience to their global tagline to their future model lineup. One part of that plan is focused on improving Volvo technology.

Volvo will introduce a new vehicle architecture that will be based on two in-house development strategies. This will allow most all of their models, regardless of size and complexity…

Q2 Profits Increase for Volvo by 26 Percent

When you consider the safety and reliability that every new Volvo model is imbued with, they become a clear choice for just about everyone's automotive needs. It seems as though more people are realizing this every day too, since the Swedish automaker just posted some impressive sales numbers.

Specifically, Volvo reported a profit of 600-million Swedish Kronor ($94-million) at the end of the second quarter of 2011. That marks a sales increase of 26…

Volvo Brand Image Starting to Evolve

Volvo is best known for is its safety and reliability.  Many Volvo vehicles have won countless safety awards over the years and Volvo even introduced a dedicated safety concept car in 2001. Now, 15 safety technologies featured in the Safety Concept Car (SCC), which debuted at the North American International Auto Show, are available in Volvo models.

Samplings of these technologies include:

  • Forward collision warning (which has since morphed into CitySafe pedestrian detection and full…
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