Regardless of automotive segment, value matters. There's no better evidence of this statement than the new Volvo vehicles at Secor Volvo, 575 Broad St. New London, CT 06320. Each premium auto on our lot is crafted with the highest quality and precision. This means you won't be shoveling out a few grand in car service and maintenance costs within the first few months.

Many would say that the Volvo XC90 is a timeless beauty. Secor Volvo in New London, CT certainly agrees. But despite the fact that the sophisticated Volvo crossover has retained a visually attractive exterior for years now, we're extremely enthused to see the model has received a major refresh for 2013.

Enthusiasts in the New London area know they can trust Secor Volvo for all the latest new Volvo vehicle information. But did you know that we're also dedicated to providing the scoop on Volvo technology as well? In fact, right now we'd like to take a minute to discuss three of the most helpful automotive apps around. Of course, they're all created with busy Volvo drivers in mind.

In order to be considered a leader in automotive safety a brand must remain at the forefront of the field, constantly anticipating evolving consumer needs. It just so happens that Volvo fits this description quite perfectly. Since the automaker first came up with the three-point safety belt years and years ago, Volvo has continued down a line of "firsts" in the realm of safety.

If you're into performance then Secor Volvo is guessing you'll be intrigued by the latest Volvo offering from Polestar. In a true feat of automotive brilliance the Swedish performance tuners have fitted the Volvo XC60 T6 with a series of powertrain enhancements.

There's safe and then there's Volvo safe. That's how Secor Volvo sees it at least. And while we may be slightly swayed by our undying love for the Swedish automaker, we also have plenty of facts to back our opinion up.

Volvo enthusiasts are probably aware that the Swedish automaker discontinued its S40 sedan and V50 wagon after the 2011 model year. As sad as the good-byes were, Secor Volvo has moved on and is looking forward to the arrival of other new Volvo models over the next few years.

Plug-in hybrid technology is growing fast. So is Volvo. Over the past year, both have proved time and time again to be key players in the automotive market. Taking this into consideration, it's only natural that the two should combine forces and create a mighty hybrid wave. Enter: the Volvo XC60 Plug-In Hybrid.

Out of all the new vehicles rolling off the production line for 2012, the 2012 Volvo S60 is one of only a few to be awarded a five-star rating from the National Highway Traffic Safety Association (NHTSA). Now, we say the S60 was awarded...but it's really you, the consumer, reaping the benefits. What are those benefits? Optimum safety and peace of mind.

Secor Volvo thinks most consumers would agree in saying that when it comes to purchasing a new vehicle, the more options the better. This phenomenon is largely true because people are different. Plain and simple. The needs of one consumer vary vastly from those of another. Keeping this idea in mind, the ingenious auto crafters at Volvo have come up with a highly-advanced model that offers three completely different driving options in one beautifully-designed body: the Volvo V60 Plug-In Hybrid.